Direct Fairways has built its model around a straightforward premise: connect businesses with golfers through physical advertising placements at courses across the United States and Canada.

Golf courses occupy a unique position in the local business ecosystem. They are recreational spaces, community gatherin ...

Most ads only have a moment or two to make an impression before they are scrolled past or tuned out. On a golf course, there’s much less urgency. A round can last several hours, and golfers keep the ...