TikTok beauty trends often inspire and invite users to try the newest hair hack or the buzziest skin-care ingredient. But the ...

Add Yahoo as a preferred source to see more of our stories on Google. TikTok is constantly inventing new aesthetics—and recently, the “downtown girl” vibe has been all the rage. The downtown girl ...

The makeup look worn by memorable movie characters of the early 2000s is still to die for with a certain demographic, as one TikToker found with her Y2K cosmetics tutorial which has gone viral. It's ...

Valentine's Day Makeup Tips: Couples begin preparing for Valentine's Day several days in advance. Girls want to look their best on this day. Perfect makeup is essential. Girls often make mistakes ...

When I hear the term “makeup hack”, I immediately think of strategic blusher placement and white eyeliner to brighten tired eyes. Gen Z, on the other hand, have made a name for themselves by throwing ...