Assuming your video does require a script, be sure to write it in a style that caters to your intended audience, using language, phrasing and an approach that viewers will easily relate to and ...

If you've enjoyed watching an explainer video, chances are the copywriting had a lot to do with your positive experience. Yes, quality of the video and your interest in the product were probably ...

A video script is, in many ways, no different than a script for a feature film or television show: It’s a written blueprint for the visual story you want to tell. Now, in terms of format, a video ...