The algorithm doesn't care about your press release, executive title or brand legacy. It cares about consistency, signals and ...

Kelley Cotter has received funding from the National Science Foundation. Chinese tech giant ByteDance finalized its agreement to sell a majority stake in its video platform TikTok to a group of U.S.

An exclusive excerpt from Every Screen On The Planet reveals how the social media app’s powerful recommendation engine was shaped by a bunch of ordinary, twentysomething curators—including a guy named ...

Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

If you’ve been on TikTok in the past couple of weeks, you’ve probably noticed people posting about belonging to “Group 7.” The trend is actually an experiment by indie singer Sophia James, who ...