LAS VEGAS, Oct. 19, 2022 /PRNewswire/ -- Oracle CloudWorld-- To help organizations across different industries create more precise customer engagements, Oracle has added 15 baseline artificial ...

(RTTNews) - Oracle Corp. (ORCL) announced Tuesday a series of new innovations within its customer data platform (CDP) to help marketers simplify the delivery of personalized marketing programs that ...

Oracle today at its OpenWorld user conference in Las Vegas introduced 15 baseline artificial intelligence (AI) models that it added to its Oracle Unity customer data platform (CDP). Part of Oracle ...

Oracle CX, a customer experience cloud, has announced new innovations for its CDP platform Oracle Unity. The new features aim to improve the platform’s ability to unify customer data and enable quick ...

Oracle wants to help marketers bridge the gap between the known and unknown. The company integrated the BlueKai data management platform (DMP) and ID graph with its customer data platform (CDP), it ...

Oracle CX Unity is pre-integrated with Oracle Customer Experience (CX) Cloud to enable intelligence to be applied across every customer touchpoint. Oracle CX Cloud is an integrated set of applications ...

Oracle has upgraded its Oracle Service offering to help service agents get a full view of their customers and easily target them for marketing campaigns. As part of this, Oracle Service will embed ...

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP. Fusion is the first in ...

Oracle announced it has updated Oracle Service to embed data from Oracle Unity Customer Data Platform (CDP), helping customer service agents gain a complete view of the customer, improve agent ...

It was a busy week in the CDP market, with a Forrester Wave report and announcements from Salesforce, Adobe and Oracle. The customer data platform (CDP) industry had quite a week this week, with ...

Forrester releases customer experience platform, AdRoll Group rebrands and other news from the digital customer experience space. Forrester has released FeedBackNow 2.0, the second version of its ...