UW’s quantitative research methods minor prepares students for exciting careers in the world of academia and research. In this program, you’ll not only learn how to conduct high-quality research but ...

This course is our large introductory class to quantitative research methods. It is a required course in political science and relates to research classes used for entry to business and social science ...

This book shows researchers in education, psychology, health, and other social sciences how to mix qualitative and quantitative research methods together with confidence. How can researchers sequence ...

Business managers and directors used to rely on their experience and instinct to make tough decisions. Increasingly, however, they want to know what the numbers say. In the era of big data, ...

In today’s evidence-driven world, there is increasing demand for researchers with the skills to design, conduct, and evaluate studies that help institutions and schools improve their decision-making ...

Jacqueline Stephens does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

Economics is the study of the allocation of scarce resources. The subject of this course is microeconomics, which examines the decision making of individuals and firms with regard to consumption, ...

Across much of modern health research, children are measured—but not always heard. For much of the past half-century, health ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...