This is a living article that will be updated as new partners join. The Unified ID 2.0 initiative reached a meaningful milestone in May 2021 when The Trade Desk turned over the full code base to the ...

Embroiled in a political battle, last month it seemed like India's Unique IDentification program (UID) would soon be shut. The UID program under former Infosys CEO, Nandan Nilekani, was mandated to ...

A favored proposal to preserve targeted advertising is having trouble scaling. Industry trade group IAB Tech Lab declined to take on the administrative role for the solution, called UID 2.0. UID has ...

Handshake, circuit board. Digital business linear icon. Thin line illustration. Online partnership and business deal. Contour symbol. Vector isolated outline drawing. Next up in Unified ID 2.0 partner ...

General Education Minister V. Sivankutty has said that the Kerala government has decided to undertake staff fixation in schools based on students’ UID (unique identification numbers) to curb fake ...