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Back when the Pure app first launched in 2012, it was a completely anonymous hookup app. Now, it’s using CTV as a way to explain its rebranded vibe to prospective new users.

NEW YORK--(BUSINESS WIRE)--Today, Pure App, the leading dating app for Gen Z seeking open, honest, and safe connections, presents its new campaign “Pleasure is Power” in the US. Prioritizing women’s ...