Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Virtual reality is redefining what is possible in the healthcare industry. Patients are already benefiting from advanced and more precise surgeries, simulations for mental illness treatments and many ...

While the benefits and drawbacks of virtual reality (VR) training are still hot topics of debate, the hyper-modern practice has quietly gained a foothold across various industries over the past few ...

Virtual reality uses technology to “transport” you to a digital space where you can move through and interact with a simulated environment. It’s just one type of extended reality, an umbrella term ...

On a nightly basis, we surrender to the whim of our minds as they weave fantastical (and sometimes, terrifying) dreams for us. Yet, despite logically knowing that ice cream cones are not ...

As digital tools continue to improve, the challenge will be to keep virtual projects as thoughtfully curated as the best ...

It’s a marathon, not a sprint, and the finish line is looking more promising every year.

Apple’s about to unleash its most important new product in a decade. Reality Pro, as it is rumored to be called, will be a VR headset like none other. No, I mean an AR headset. Wait, make that an MR ...